Operation Management

• Yield management is how you make more profit from your accommodation and ultimately from your entire property. Revenue managers and general managers of small hotel properties are today looking beyond ADR (Average Daily Rate) and RevPAR (Revenue Per Available Room) to more sophisticated revenue management data points such as GOPPAR (Gross Operating Profit Per Available Room). It’s no longer just about room sales but about packages, amenities and services including upgrades, dining and food & beverage as well as entertainment spend per guest.